Puma ends Israel football team sponsorship in 2024, confirmed by spokesperson.
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Decision not linked to Gaza war boycotts, per German sportswear firm
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Long-standing calls to boycott Puma over Israel Football Association (IFA) alliance
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Boycott pressure intensifies during Israel's two-month Gaza offensive with 18,000+ casualties
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Puma's contracts, including Israel and Serbia, expire in 2024, not to be renewed
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Puma shifting strategy, set to announce new deals with national teams.
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Puma's 2018 contract with IFA faces ongoing boycotts due to teams in West Bank settlements
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Zara withdraws Gaza-related ad campaign.
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